Xodus Carnival

Mas Couture, made visible.

One season. Many surfaces. Nuáns developed campaign applications for Xodus’s Mas Couture season, carrying supplied costume imagery into promotional, editorial and production layouts.

Client

Xodus Carnival

Service Offered

Campaign Identity and Support

Year

2024

Chapter

Mas Couture season

Xodus Carnival / Archived campaign and editorial artwork, presented as conceptual print mockups.

The challenge

Make the collection read as one campaign. Different costumes, formats and information needs had to sit inside a recognisable seasonal world.

The challenge

Make the collection read as one campaign. Different costumes, formats and information needs had to sit inside a recognisable seasonal world.

The challenge

Make the collection read as one campaign. Different costumes, formats and information needs had to sit inside a recognisable seasonal world.

The design decision

Give imagery the lead and structure the layers. Full-scale costume photography, gold detailing and assertive typography create a consistent editorial frame. Press layouts bring the collection together; the Xperience magazine carries that world into practical information for the road.

The design decision

The work, in context

Motion, press, magazine and physical artwork. The system moves from animated announcements and portrait layouts to merchandise and a long vehicle format. Nuáns: graphic design, campaign layouts, motion and production artwork. Xodus identity, costume design and supplied photography are client-provided. Newspaper, magazine, towel and vehicle scenes are conceptual mockups of archived artwork. The opening logo reveal is a portfolio motion treatment.

The work, in context

The same world. A clear next step.

Registration announcements turn the seasonal identity into an invitation to join the band. Motion draws attention; a direct message tells the audience what to do next.

Original campaign motion / Costume registration

A campaign people could take with them.

The Xperience magazine extends the visual world into practical guidance for the road. Cover, preparation checklist and safety information share one recognisable palette and hierarchy.

Inside / Road preparation

The campaign returns to the people.

The archived 2024 thank-you series closes the season with real road-march photography: individual moments, the masquerader community and the scale of the parade.