Carnival in Bermuda / Campaign identity, in motion

Carnival in Bermuda

Six days. One island in motion.

Many moments. One clear invitation. A connected campaign system for Carnival in Bermuda’s six-day 2026 programme, spanning launch motion, DJ announcements, event information and out-of-home formats.

Many moments. One clear invitation. A connected campaign system for Carnival in Bermuda’s six-day 2026 programme, spanning launch motion, DJ announcements, event information and out-of-home formats.

Client

Carnival in Bermuda

Service Offered

Campaign Design

Year

2026

Chapter

10–15 June 2026

2026 / Carnival in Bermuda — Photography: Kaitlyn Jeffrey and Qtheshot.

The challenge

Make a packed calendar feel inviting. Six days and multiple event identities needed a clear structure without flattening the energy of the programme.

The challenge

Make a packed calendar feel inviting. Six days and multiple event identities needed a clear structure without flattening the energy of the programme.

The challenge

Make a packed calendar feel inviting. Six days and multiple event identities needed a clear structure without flattening the energy of the programme.

The design decision

Let one system hold every moment. Large dates, a vivid orange field and flexible event blocks connect the work while giving each message enough room. DJ announcements give familiar faces the spotlight; the calendar makes the programme easy to navigate.

The design decision

Let one system hold every moment. Large dates, a vivid orange field and flexible event blocks connect the work while giving each message enough room. DJ announcements give familiar faces the spotlight; the calendar makes the programme easy to navigate.

The design decision

Let one system hold every moment. Large dates, a vivid orange field and flexible event blocks connect the work while giving each message enough room. DJ announcements give familiar faces the spotlight; the calendar makes the programme easy to navigate.

The work, in context

A campaign made for different distances. The same visual language moves from launch film and social artwork to DJ reveals, street-pole banners, wide outdoor panels and airport screens. Photography by Kaitlyn Jeffrey and Qtheshot. Campaign film footage supplied by Carnival in Bermuda. Outdoor and airport settings are conceptual applications; the campaign artwork and airport animation are original.

The work, in context

A campaign made for different distances. The same visual language moves from launch film and social artwork to DJ reveals, street-pole banners, wide outdoor panels and airport screens. Photography by Kaitlyn Jeffrey and Qtheshot. Campaign film footage supplied by Carnival in Bermuda. Outdoor and airport settings are conceptual applications; the campaign artwork and airport animation are original.

The work, in context

A campaign made for different distances. The same visual language moves from launch film and social artwork to DJ reveals, street-pole banners, wide outdoor panels and airport screens. Photography by Kaitlyn Jeffrey and Qtheshot. Campaign film footage supplied by Carnival in Bermuda. Outdoor and airport settings are conceptual applications; the campaign artwork and airport animation are original.

Six days. Fourteen events.

The date window lands first; individual events then sit in a repeating structure that can be read as one season. One system adapts to the amount of information each format needs to carry.

2026 / Main calendar of events

2026 / Main calendar of events

The names you know. The road you want to be on.

Each DJ announcement gives a familiar face the spotlight. A shared stage of colour, crowd imagery and bold names connects the reveals, building anticipation for Revel de Road.

DJ Puffy / Confirmed for the road

DJ Puffy / Confirmed for the road

Designed for the energy outside.

The campaign had to feel at home in the feed, on the street and beside the live experience itself. Real event photography brings the people and atmosphere back into the story.

Revel de Road, 15 June 2026 / Photo: Kaitlyn Jeffrey

Revel de Road, 15 June 2026 / Photo: Kaitlyn Jeffrey

One invitation. Different distances.

The wide banner carries the complete programme. The street-pole version simplifies the message so the date window is readable at a glance.

Outdoor banner / The wider programme

Outdoor banner / The wider programme

A welcome with momentum.

Before the first event, a first impression. The original ten-second airport animation brings the dates and identity together for a wide screen.

Conceptual airport arrivals setting with travellers passing the campaign screenOriginal airport animation / Conceptual setting

Original airport animation / Conceptual setting

Across the campaign.

DJ Puffy / Revel de Road

DJ Puffy / Revel de Road

Jus Jay / Revel de Road

Jus Jay / Revel de Road

Brush 1 / Revel de Road

Brush 1 / Revel de Road

Original Carnival in Bermuda artwork shown in conceptual outdoor settings.

MAKE THE DIFFERENCE. ADD NUÁNS.

What’s your next big thing?

A new brand. A new season. A bigger ambition. Tell us where you want to take it.

MAKE THE DIFFERENCE. ADD NUÁNS.

What’s your next big thing?

A new brand. A new season. A bigger ambition. Tell us where you want to take it.