NOVA Mas International

Built from the beginning. Made to be felt.

We built NOVA Mas’s brand from the ground up: its original logo, its visual identity and the campaigns that have carried it through ten years of Carnival. The 2026 Watch the Throne season brings that relationship into focus.

Client

NOVA Mas

Service Offered

Full Identity Campaign Design

Year

2026 · A decade of brand building

Chapter

From inception · Ten years

NOVA Mas / 2026 — Real event photography from the supplied NOVA archive.

The challenge

A new season. Still unmistakably NOVA. Build excitement around a fresh theme while keeping the brand recognisable across a full calendar of events.

The challenge

A new season. Still unmistakably NOVA. Build excitement around a fresh theme while keeping the brand recognisable across a full calendar of events.

The challenge

A new season. Still unmistakably NOVA. Build excitement around a fresh theme while keeping the brand recognisable across a full calendar of events.

The design decision

One identity. Room for different worlds. Connect the season through NOVA’s identity, then give Watch the Throne, Swizzle and RAVE their own campaign language. Costume announcements, apparel, merchandise and event graphics make the same idea tangible.

The design decision

The work, in context

A brand people step into. The work extends beyond the feed into what people wear, hold and photograph. The event images show those connections in real life. Nuáns created the NOVA identity and campaign visuals; costume design and event photography remain the work of their respective creators. RAVE’s original logo was not designed by Nuáns.

The work, in context

A world worth stepping into.

Gold, ceremonial architecture and vivid costume portraits give Watch the Throne its character. The same visual language carries the invitation, the contest and the next step.

2026 / Costume reveal, in motion

Seen in the campaign. Carried into Carnival.

The colour, typography and ten-year mark continue across the T-fête apparel, mug and bag. Each piece is part of the same season.

2026 / T-fête campaign artwork

From the throne to the garden.

Swizzle at Sunrise opens up a brighter, floral world. Outfit inspiration, VIP information and event graphics make that atmosphere recognisable before guests arrive.

2026 / The campaign as a backdrop

Beyond the post. Into the place.

The campaign becomes an environment: a Watch the Throne arch for Revel de Road, developed from the supplied production artwork. This scene visualises the design at event scale.

Revel de Road / Dinner entrance · Conceptual installation

A different frequency. Still part of the story.

For RAVE, our work builds the campaign’s visual world through key artwork and motion. A distinct mood within the wider NOVA calendar. The original RAVE logo is by its respective creator.

RAVE / Campaign motion

A decade of building. Not a single season.

NOVA began with an identity we created. The relationship has continued year after year, developing a new campaign around each season while building recognition around the same brand. Here is a glimpse of the 2025 campaign.