Grenada Caribbean Music Festival

From first announcement to festival night.

One visual world. Every point of contact. Campaign direction, artist announcements, ticket information and event screens for two editions of Grenada Caribbean Music Festival: 22 June 2024 and 8 November 2025, Port Louis Lawn.

Client

Service Offered

Campaign Design

Year

2024 / 2025

Chapter

Two festival editions

2024 / Port Louis Lawn — Event photography: ORA festival gallery.

The challenge

Excitement, without the information overload. Give each announcement its moment while keeping the line-up, dates and practical details clear.

The challenge

Excitement, without the information overload. Give each announcement its moment while keeping the line-up, dates and practical details clear.

The challenge

Excitement, without the information overload. Give each announcement its moment while keeping the line-up, dates and practical details clear.

The design decision

A shared visual language, with room to adapt. Connect the festival mark, textured colour and bold type across formats; evolve from monochrome portraits in 2024 to full colour in 2025. Artist reveals build the anticipation; ticket messages and screens carry it through.

The design decision

The work, in context

A campaign across the audience journey. Across two editions, the work connected artist reveals, ticket information and event screens. The 2024 Jeverson stage photograph shows the original artwork carrying through to the live performance. Event photography: ORA festival gallery. Billboard and phone scenes are conceptual applications of original campaign artwork.

The work, in context

Give the festival a world of its own.

In 2024, textured colour and a prominent festival mark anchor the campaign. In 2025, Grenadian scenery and the flag bring a fresh sense of place. The mark connects the editions; colour, imagery and layout give each year its own character.

2025 / Save the date

Every artist. Part of the same story.

Portraits give each performer the spotlight. Repeated colour, type and textures connect individual reveals to the full line-up, in both static artwork and motion.

2025 / The SOCA reveal

A familiar world. A fresh announcement.

The 2024 animation shows the earlier campaign language in motion. Ticket information remains clear while texture, colour and movement carry the festival’s energy.

2024 / The campaign in motion

From the feed. To the field.

Artist screens carry the same visual world onto the stage. The 2024 Jeverson artwork shown here can be seen behind the performer in the live photograph above.